New Deshon at South City Square project wins coveted award

South City Square

Pellicano and Perri Projects’ $600 million lifestyle precinct, South City Square in Brisbane’s Woolloongabba, has won the ‘Residential High-Rise Architecture’ category in Australia for one of its six residential buildings, New Deshon, in the 2018 Asia Pacific Property Awards.

The accolade is recognition of the world-class quality design of New Deshon and a celebration of South City Square’s unique positioning as a lifestyle destination in its own right.

Judged by an independent global panel of 80 industry experts, the Asia Pacific Property Awards, currently in its 25th year, are internationally renowned, reinforcing Pellicano and Perri Projects’ clout among the property elite.

Conceptualised by DBI Design, New Deshon was launched to the market in 2015 and quickly sold out to local owner occupiers and savvy investors. Now standing complete, the award-winning building offers a modern interpretation of luxury with clear industrial influences in a nod to Woolloongabba’s unique heritage.

In its overarching design and materiality, New Deshon naturally relates to its neighbouring towers, One South City and The Mews. New Deshon sets itself apart with handsome, ribbon-like banding that runs along the north-facing side. Not only a visual spectacle, this feature provides controlled shading on the apartment balconies.

Development operations manager at Pellicano, Michael Kent, said the award was testament to the strength of Pellicano and Perri Projects’ vision and commitment to the area.

“We are thrilled that New Deshon has attracted this prestigious award, it is a true mark of excellence in the industry, a sign of distinction among our peers and assurance to our purchasers,” Kent said.

“South City Square was first conceived as a community within a project, designed with all the everyday amenity and facilities residents would need, like shopping precincts, restaurants, specialty shops and large public spaces, all within the one vertical community.

“The award recognises our holistic approach to property development where careful consideration of design, functionality and lifestyle forms the crux of our projects.

“It acknowledges our passion behind this project while cementing South City Square as a progressive mixed-use development and a worthy competitor on the world stage,” he said.

Offering one, two, and three-bedroom options, New Deshon apartments feature terraces that deliver seamless transitions between indoor and outdoor living with cinematic views oriented to the north across the bay. Internally, natural oak timbers, Calcutta stone countertops, metallic black elements and integrated European appliances are showcased in grand style.

New Deshon offers residents a plethora of professional concierge services akin to a five-star hotel. The rooftop pool, terrace, infrared sauna, barbeque and outdoor dining areas constitute an integral community-building social and leisure space.

Set to transform the south of Brisbane, South City Square’s premium amenity includes a Woolworths supermarket, a 500-seat Reading Cinema complex, a six-star hotel, wellness centres, childcare facilities, specialty traders, landscaped gardens, extensive ground floor retail and dining, all centred around a 5,000sqm public open square.

In 2017, South City Square received the award for best overall mixed-use development from the Asian Pacific International Property Awards.

In line with a swag of applications that have targeted retirement living across Brisbane in recent times, South City Square aims to follow suit. Planning consultant Urbis noted "A vertical Retirement Facility is also proposed to be introduced into the development to meet Brisbane’s growing demand for retirement facilities and enhance the diversity and mix of uses included in South City Square.

The introduction of this use has tangible benefits to the broader community who may be looking for retirement options in Woolloongabba."

The development as envisaged upon completion. Planning image: DBI

To this point the sprawling $600 million mixed-use project has held a nominated completion date of 2023. The initial plan consisted of six residential buildings and one hotel in addition to the major retail, dining and entertainment aspects at ground level.